Developed by computer scientists at Brown, the new software could help web developers to optimize content and make websites more user-friendly.
New software created by Brown University computer scientists could help website owners and developers easily determine what parts of a page are grabbing a user’s eye.
The software, called WebGazer.js, turns integrated computer webcams into eye-trackers that can infer where on a webpage a user is looking. The software can be added to any website with just a few lines of code and runs on the user’s browser. The user’s permission is required to access the webcam, and no video is shared. Only the location of the user’s gaze is reported back to the website in real time.
“We see this as a democratization of eye-tracking,” said Alexandra Papoutsaki, a Brown University graduate student who led the development of the software. “Anyone can add WebGazer to their site and get a much richer set of analytics compared to just tracking clicks or cursor movements.”
Papoutsaki and her colleagues will present a paper describing the software in July at the International Joint Conference on Artificial Intelligence. The software code is freely available to anyone who wants it athttp://webgazer.cs.brown.edu/.